Indonesia holds plentiful bio-natural resources and after putting into industrial process, these resources likewise generate byproducts. Rather than wasted, some byproducts evidently could be utilized to be more valuable products. Mushroom farming applied the biotechnological science development by transforming the byproduct of timber industry into artificial cultivation medium. Furthermore, mushroom farming has become an attractive agricultural business especially in Indonesia due to its simplicity and flexibility. The awareness towards edible mushroom as a nutritious food that have healthy impact on human body helps to promote mushroom consumption and escalate its demand. Nevertheless, several evidences argued that the challenge in improving yield production of the farming appear to be the important issue. Market access and proper farming practice also arise as classical problems. The general objective of this study follows up an idea of mutual development between the enterprise and its partners in improving the yield production of the farming to fulfill the demand. The objectives are divided into two main objectives. First, it aims to identify and to uncover the unique strategy and innovation of a mushroom enterprise for improving its business performance. Using technological (innovation) approach and qualitative method, it concluded that there are two types of strategies, one related to the technological part, and the other related to the organization part. The technological focuses on attracting market and enhancing the yield productivity. The organization part focuses on developing production capacity to fulfill the demand by making a contract agreement or a partnership. The partnership offers new occupation through a new simple farming without an apprehensive to market access and technical problems. Within the partnership, the adopters/partners are indeed able to resolve their falter caused by such obstacles as market support and technical support. The partnership between an enterprise which has both technical capabilities and market access and the adopters from its local society can serve as an alternative new strategy for dealing with the obstacles. However, the question emerges concerning the effectiveness of partnerships on their implementation. Responses of the adopters are also needed for evaluating and reviewing the effectiveness of mushroom farming partnership to support the consideration of the partnership as a good strategy. Therefore, the second objective of this study aims to review and learn the adoption of mushroom farming partnership for gaining more understanding about its strength and its weakness. It discusses the experience of an informal partnership case between a mushroom enterprise and the adopters using qualitative and non-parametric quantitative approach framed by Rogers’s innovation decision process. The result shows that the partnership is truly recommended especially for rural society in certain conditions. The partnership is obviously successful serving a simple farming, however, several limitations of the partnership were found, and suggestions are optionally given for improvement. This mushroom farming partnership is not flawless, however, it still delivers much benefit either for the enterprise or the adopters. This partnership could be implemented successfully especially to the novices as mushroom farming possesses such several superiorities as affordable capital, easy to practice, short harvesting time.
内容記述
本文 / Graduate School of Bioresources Mie University
60p
Empirical Study on the Innovation and Diffusion System by Mushroom Enterprise as a New Agricultural Development Strategy in Indonesia
2018DB0902
(1.38MB)
