| Item type |
紀要論文 / Departmental Bulletin Paper(1) |
| 公開日 |
2011-11-09 |
| タイトル |
|
|
タイトル |
Creating a Virtual-entertainment Field in a Real Commercial Shopping Complex : Customer-trajectory Analysis of Experimental Event “HIKARINO Magical Quest” |
|
言語 |
en |
| 言語 |
|
|
言語 |
eng |
| キーワード |
|
|
主題Scheme |
Other |
|
主題 |
Engagement / Town marketing / Trajectory analysis |
| 資源タイプ |
|
|
資源タイプ識別子 |
http://purl.org/coar/resource_type/c_6501 |
|
資源タイプ |
departmental bulletin paper |
| 著者 |
Asahara, Akinori
Seto, Koichi
Shimura, Akihiro
Yamakawa, Shigetaka
|
| 抄録 |
|
|
内容記述タイプ |
Abstract |
|
内容記述 |
The results of a customer-trajectory analysis of an experimental event at a shopping complex are presented, and the manner in which the event participants are engaged with the shopping center is demonstrated. In particular, movements of participants are modeled with a mixed Markov model (MMM), and the position-data collected by PDAs given to the participants is used for estimating the parameters for the model. Since the data reflects participants' reactions to the services offered in the event, the trajectory analysis can be used to evaluate levels of customer satisfaction in regard to the experience of the participants in the shopping-center event. |
| 書誌情報 |
Proceedings of the Second International Workshop on Regional Innovation Studies : (IWRIS2010)
号 2,
p. 91-94,
発行日 2011-10-01
|
| フォーマット |
|
|
内容記述タイプ |
Other |
|
内容記述 |
application/pdf |
| 著者版フラグ |
|
|
出版タイプ |
VoR |
|
出版タイプResource |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
| 出版者 |
|
|
出版者 |
Graduate School of Regional Innovation Studies, Mie University |
| 資源タイプ（三重大） |
|
|
値 |
Departmental Bulletin Paper / 紀要論文 |
60C15243.pdf (265.0 kB)
